Internet dating for country people
Once confined to particular times and places, dating can extend everywhere and anywhere.
Not all countries and classes are adopting online dating at the same rate or in the same way.
The lonely hearts of the world have done very well out of the shift.
Personal ads never accounted for more than 1% of marriages in America.
Although Tinder has a clear lead, there are competitors in America, such as Bumble, set up by one of Tinder’s founders after leaving the company, and around the world, all seeking to sell themselves on some refinement or other. Users of many dating apps already link to their Facebook accounts to show who they are; a dating app that knew all that Facebook knows would have a powerful edge if it could use it well—and if users did not balk at the idea in a post-Cambridge Analytica world.None of the companies are interested in making it clear what secret data sauce—if any—they add to their wares.Where data are available, mostly through national surveys, sociologists like Mr Thomas have found that online dating by and large leads to better matches—presumably because of the far greater choice of partners it offers.The internet is the primary meeting space for same-sex pairings, whether casual or more than casual: 70% of same-sex relationships start online.
“This is a very big shift in how people find their partners,” observes Reuben Thomas, a sociologist at the University of New Mexico. The husbandry involved was, potentially, that of “A gentleman about 30 Years of Age, that says He has a Very Good Estate”; the trade was an offer to “Willingly match himself to some Good Young Gentlewoman, that has a fortune of £3,000 or thereabouts.”The personal ad went on to become a staple of the newspaper business, and remained so for centuries.