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That’s when we knew we were fulfilling a genuine need with a product people would pay for.Research can be useful when you’re still in the ideation stage or searching for a product to sell.One of the most important aspects of starting a business is validating that there is a demand for your products.
Knowing where the market is going can help you make a more informed decision and using Google Trends lets you see if your product idea is trending up, down, or if it’s stagnant.
My family and I run Jaswant’s Kitchen, where we make and sell natural Indian seasonings and cooking kits that help our customers cook healthy, delicious meals at home.
When we started our business seven years ago, we strongly believed in the quality of our products, but we weren’t exactly sure how to prove whether or not customers would actually buy.
The last thing you want to do is jump into a declining market.
The second tool you can use is Google’s Keyword Planner Tool.If there are competitors out there, you’ll at least confirm there’s existing demand for what you’re selling.